Saturday, April 7, 2012

Modern commerce

I'm getting fed up with it. I don't remember how many contacts we've had from the Toyota dealership since we bought the Camry hybrid last year, but stuff comes in the mail, we get emails, we get phone calls, we get voicemail. Mike had some routine service done on the car, plus a warranty-covered repair, and I've answered one followup call already and told them everything was fine. Then today, weeks later, another call with a message to call back if we had any concerns, just wanting to make sure we were happy. We've had opportunities to fill out questionnaires about our experience, and I think we even did one because actually Mike was quite pleased with them. I just opted out of an email newsletter that we never signed up for -- good grief, who wants a newsletter from their auto dealership! We're being stalked!

By the way, they did find a rodent nest in our vent system -- it's a good idea to leave the air conditioner recirculating option on if you're going away for a month and leaving your car in your garage.

I'm not picking on Toyota. Notice all the opportunities to give feedback to every single place you go, every single thing you buy? The chance to sign up for deals from your favorite restaurant and they just clog up your mailbox, no coupons? Invariably you are given an opportunity to "like" a company on Facebook! What's that about? From now on I say no, and every morning I look for unsubscribe links if any extra email sneaks through.

Enough of these faux relationships! Before long the only mail I get will be from people I wrote to, on purpose. Which means, I'll get hardly any mail because I've been lax in writing to people. Don't have time -- have to keep reading messages from companies I have a "relationship" with. They must think we're starved for meaningful encounters. Well, I sort of am. Write me -- I promise I'll write back.